I am a Taiwanese write "real e-commerce," a period of years to see if the effect that: "B2B will happen, because it is the interface between the E-business, but the traditional model of the upgrade, using computers and the Internet alternative to the telephone and fax machine. and B2C is different, society has not prepared enough facilities are far from perfect. We can see that the various transactions, most of them are based on B2B, such as factory to the distribution of goods store, you go back to stores to buy goods. only water, electricity and gas directly to the newspaper doors. B2C is not no future but the future too, so too, because it is the entire social structure of the major restructuring. can Imagine, when the network of social consumer goods reached to 10% of spending will be the circumstances, it would mean that the entire district will be great changes, not to mention not just 10%. "This year is 2009, China's online shopping retail sales of consumer goods will account for 2% (same period in the United States is 7%), and according to the forecast data Ereli, 5 years later, China's net purchase ratio will be more than 5%, and 30 percent will be close to the speed of growth , in which users B2C market size and growth rate will far exceed the C2C. Today we have a sense of well to the network with the entire community to the impact and bring changes in our lives. As a result many traditional businesses, have to swarm into the capital of e-commerce, from vendors; media; distributors; retailers, logistics companies, including Haier; Zhongguancun online; Digital China; State of the United States; Shunfeng giants in these industries The figure, which has invested more numerous small and medium enterprises, or eager. However, an old Chinese saying: Optical see meat thieves, thieves did not see beaten. Traditional industries into e-commerce is, of course, the inherent advantages of resources, institutional shortcomings are more disadvantaged, so most cases lead to failure. I personally have been in over five B2C services, which is a traditional four or traditional business background, it should be said that the traditional problem of B2C companies to do understand it all too well, and we exchange true what B2C and traditional enterprises It should be noted that the issue of B2C:

B2C there are five major factors that influence the choice of: price; services; Stock; speed; WEB client user experience, the five factors which influence each other. The first factor prices: in the early and mid-term B2C is the most important phase of core competitiveness, this is because B2C is a very intense competition, price wars to fight in the Format刺刀见红. Online and offline The biggest difference lies in the fact that the Internet is flat, consumer goods, in each of the B2C homogenization there is little to choose between cost, unlike line due to the reasons for the region, Wal-Mart can be good neighbors and have their own living space and passenger groups have different pricing of goods. High degree of market concentration based on the format, B2C skimming strategies are taken, even to change the size of losses. The second factor services: If the retail food and beverage than that, the line can be a large hotel can also be a small restaurant, customers can identify the different services to different consumer differences in the common sense. And online, consumers often demand a lower price and high quality service demands. At the same time, is flat as a result of the Internet, consumers tend to the highest standards known to require all B2C have reached this standard, does not consider the price difference between B2C and phase differences in the scale. The third factor inventory: B2C is one of the important advantage of the capacity of advantages, the Internet is an unlimited shelf life, and in theory can operate numerous types of commodities, but commodities and warehouse stock or its own costs, if all the stock is bound to占压increase cash flow, storage costs and inventory risk of poor sales decline, and if we do not stock very vulnerable to the phenomenon of out of stock orders, how to strike a balance between the two, is a severe challenge. The speed of the fourth factor: First, the speed of order processing, inventory by impact; Second, the speed of distribution, retail, logistics is a zero into the whole process. Retail line of "zero-out" is completed by the consumer, such as the arrival of Wal-Mart to shop the shelves of goods, consumers bought the goods. The online retail "zero out" by the B2C own and third-party distribution company, and consumers demanding timeliness, China's logistics environment is more than dirt roads, from the speed; service levels; courier costs and consumers are not a small gap between the demand. The fifth element of the user experience side WEB: Web site domain name; speed; ease of use; friendly level; navigation and search the equivalent of shopping malls line the shop; layout; decoration and size, and UI / UE are the same goods in shopping centers rack and merchandise display, showing their importance for the WEB client user experience is a need for continuous improvement process is being optimized.

Traditional enterprises do B2C, will encounter many problems. First of all,无知者无畏, traditional enterprises B2C, research analysis of what is usually not planning to prepare his mind to kill a heat came on, did not have sufficient understanding of the B2C or no understanding, which is reflected in many aspects:

1. People take two extremes: small and medium enterprises usually use their own staff or recruit a number of fresh graduates do not have professional experience in college, of course, understandable that the former knows the latter知底root obedient cheaper, but anything is industry specializing in surgery, I had to said that the traditional e-commerce industry employees the knowledge and awareness on the Internet, and B2C indeed a great gap between practitioners; large corporations usually go out looking for "foreign aid", a well-known B2C companies and other Internet companies in the practitioners of senior management. There is also a problem, often leading B2C business is not a pre-middle and senior management in business, but in the relatively mature stage of B2C companies to enter their ideas and style may be mature enough for the B2C, often used before the maturity mindset and market leader in the practice of operating the new platform to operate, there will be deviations. Although B2C Internet retail properties but it is more biased, non-B2C Internet practitioners, on the understanding of B2C business is not any better than the traditional high number of their Internet experiences to help traditional enterprises may not be able to do a good job in B2C.